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Posts tagged ‘Water Efficiency’

Mar 25

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Certified EarthCraft Platinum!

An essential component of the renovation process was obtaining green building certification with third party verification. From the start, I wanted to practice what my company preaches to our clients – incorporating green into all decisions from design through construction and ultimately occupancy. We tested the ductwork and envelope multiple times to maximize building performance. Today I’m pleased to announce that the Green on Gift home was awarded EarthCraft Platinum certification with one of the highest point totals in the program’s history!

EarthCraft Renovation Certificate _478 Gift Ave

Southface, an Atlanta-based environmental nonprofit, and the Greater Atlanta Home Builders jointly developed the EarthCraft program 15 years ago. Since then, over 30,000 multifamily units and homes have been certified across the southeast. While there are numerous green building certification options available, the EarthCraft renovation program is by far the most robust and flexible option for builders; and as a former Southfacer, it felt good to support the program.

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Mar 16

What’s Green?

It seems like everything these days is striving to be “green.” It’s hard to avoid advertisements and TV commercials publicizing green product features. Some of these claims are genuine and based on third party verification, but many are questionable at best and fraudulent at worst. Is a disposable coffee cup green because it contains 10% post-consumer content? Should we believe an insulation’s claim to be “green” without any proof?

The growth of questionable environmental claims has led to a new dictionary entry, “greenwashing.”

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Green-wash (green’wash’, -wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. From: http://sinsofgreenwashing.org/

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